Bioavailability is the degree and rate at which a substance (from food or medication for instance) is absorbed by your body.
Turmeric is a good exemple to illustrate this :
Only 2-3% of turmeric is curcumin ( the active substance that do you loads of good :-) ), which means you would need to eat a lot of turmeric to get a little bit of curcumin.
When you ingest turmeric after just 2 hours in the stomach, over 98% of the curcumin is destroyed. So curcumin on its own is not very bioavailable , which means you actually get little benefit from it in its natural state.
Our formulation combines curcumin with a fat called soy lecithin, which protects the curcumin from being broken down and boosts its absorption by a factor of 30. This is why we say that our Turmeric+ is 30 times more bioavailable.
We feel its important to have highly bioavailable products so that we can get more of the 'good stuff' to you.
For more information on the bioavailability of Turmeric+ click here.