Bioavailability is the degree and rate at which a substance (from food or medication for instance) is absorbed by your body.
Turmeric is a good example to illustrate this :
Only 2-3% of turmeric is curcumin ( the active substance that do you loads of good :-) ), which means you would need to eat a lot of turmeric to get a little bit of curcumin.
When you ingest turmeric after just 2 hours in the stomach, over 98% of the curcumin is destroyed. So curcumin on its own is not very bioavailable , which means you actually get little benefit from it in its natural state.
Our formulation combines curcumin with a fat called soy lecithin, which protects the curcumin from being broken down and boosts its absorption by a factor of 30. This is why we say that our Turmeric+ is 30 times more bioavailable.
We feel its important to have highly bioavailable products so that we can get more of the 'good stuff' to you.
For more information bioavailability :