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What is bioavailability and why is it important?

Bioavailability is the degree and rate at which a substance (from food or medication for instance) is absorbed by your body.

Turmeric is a good example to illustrate this :

Only 2-3% of turmeric is curcumin ( the active substance that do you loads of good :-) ), which means you would need to eat a lot of turmeric to get a little bit of curcumin.

When you ingest turmeric after just 2 hours in the stomach, over 98% of the curcumin is destroyed. So curcumin on its own is not very bioavailable , which means you actually get little benefit from it in its natural state.

Our formulation combines curcumin with a fat called soy lecithin, which protects the curcumin from being broken down and boosts its absorption by a factor of 30. This is why we say that our Turmeric+ is 30 times more bioavailable.

 

We feel its important to have highly bioavailable products so that we can get more of the 'good stuff' to you.

For more information bioavailability :

BIOAVAILABILITY – HOW CAN WE MAKE OUR FOOD'S NUTRIENTS MORE BIOAVAILABLE?

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